Data Privacy Week: Playing games with data privacy
Summary
Learn how we worked with Johnson & Johnson on an engaging campaign to help employees understand the importance of protecting patients’ personal data.
Challenges
- Make complex and unfamiliar information about data privacy engaging, motivating, and relevant.
- Facilitate the process for business partners to engage with the Privacy team.
- Communicate with a diverse, cross-functional population of employees in multiple languages.
- Overcome scheduling difficulties of previous campaigns.
- Work within a limited timeframe and budget.
Solutions
With only two months available for planning and execution, OKG created a multi-faceted campaign under the unifying theme, Privacy by Design (a concept that integrates data privacy into organizational systems, processes, and infrastructure).
- The Wheel of Privacy game offered a fun way to educate about J&J’s Privacy by Design principles.
- Use case scenarios brought Privacy by Design principles to life.
- A Communications Toolkit provided a turnkey approach for the Global Privacy team to engage with employees in the regions.
- Our “surround sound” strategy included intranet articles, Viva Engage (internal social media) posts, live meetings, Zoom meetings (with specially designed backgrounds), infographics, and in-office plasma screens.
- Data Privacy Week – a five-day event – replaced the traditional one-day event, providing greater flexibility to the regions in planning and scheduling.
- Editable templates expedited translation of materials into six languages.
Results
- Supported Privacy Week events in Brazil, China, France, Germany, Hong Kong, Mexico, Poland, Portugal, Taiwan, and the US
- Enabled a more proactive approach to data privacy best practices
- Raised business partner awareness and understanding of how to engage with the Privacy team
- Achieved greater regional flexibility in planning and execution
- Delivered a well-received, multifaceted campaign in a short timeframe and on budget
