Services

Services

Engaging hearts and minds.
Enabling progress.

Transform employee experiences through the power of communication. The O’Keefe Group can help you navigate the complete journey — from newcomers to retirees — crafting clear, compelling narratives to educate and inspire at every turn. We combine people-first storytelling with modern content strategies that support workforce engagement and AI readiness, with creative flair.

Our Practice Areas

The Employee Experience

We define the employee experience as the journey employees take from their first day at your company to their last — and the milestone touchpoints in between. We uncover how your employees prefer to consume information. Then we find the best way to reach them with high impact graphics, easy to navigate web content, and clear, concise messages that get noticed. 

Internal Communications 

Internal communications isn’t just one of many things we do — it’s all we do. By translating details and data into narratives that educate and inspire, we’ve helped employees overcome the stigma of using mental health benefits, transition to a new payroll process, and improve data privacy at home and at work — to name a few examples. 

AI Content Readiness

AI is only as smart as the content behind it. We help you bridge the gap between complex legacy knowledge content (HR, IT, policy, etc.) and high-performing AI by structuring knowledge for machine efficiency and human readability. From AI-optimized style guides to hands-on workshops, we ensure your content is accurate, searchable, and ready for any system or tool you’re rolling out.

HR Communications

We have firsthand experience in all areas of HR and total reward communications. And our HR communication experts nerd out on benefits (yes, really). Distilling complex technical information into clear, concise messages is our specialty: We make summary plan descriptions (SPDs) easy to navigate, demystify incentive compensation plans, and bring wellness benefits to life. 

Change Management Communications

Our team can help you get buy-in for new programs and policies and critical corporate initiatives — from long-term, large-scale projects that require global strategic planning (think acquisitions and divestitures) to small projects and program launches (rolling out a new wellness app or payroll policy). 

Creative Services

Words only matter if people notice them. We complement our communications with original, impactful graphic design solutions that cut through the clutter to engage, inform, and educate. And we deliver them through your employees’ preferred channels, so your messages are received loud and clear.  

Who we Work with

Our Services


Browse our services to see how we help organizations communicate change, engage employees, modernize content, and prepare enterprise knowledge for the age of AI.

Consulting, Project management and execution  

  • Strategic communication planning  
  • Internal communication audits 
  • Content strategy  
  • Audience segmentation and channel strategy  
  • Employee communication coaching and consulting 
  • Focus group planning, execution, and reporting 
  • Large-scale global projects, small tactical projects, and everything in between 

Content Strategy and Creation

  • Content strategy and messaging 
  • Board and executive storytelling 
  • Communication frameworks and toolkits 
  • Interactive playbooks  
  • Employee experience content (webinars, scripts, guides) 
  • Culture communications 
  • Editorial development for employee materials
  • Intranet digital content strategy and taxonomies
  • Knowledge content optimization
  • AI-assisted content workflows

AI Content Readiness

  • AI-readiness consulting and strategy
  • Knowledge article audits and prioritization
  • AI-ready article rewriting/editing and restructuring
  • AI-readiness style guides, standards and governance
  • Templates and taxonomies
  • Prompting frameworks and workflows
  • Human review for accuracy and tone
  • Writer training and enablement

Creative services  

  • Creative direction and visual identity
  • Digital and print design 
  • Intranet UX and visual design 
  • Video concepts, storyboards, and production 
  • Campaign development (social, digital, multichannel) 
  • Internal branding
  • Interactive presentation design 
  • Data visualization and infographics 
  • Templates and design frameworks 
  • Production, distribution, and fulfillment

Total rewards communications 

  • Employee benefit materials 
  • Wellness communications 
  • Benefit resource guides  
  • Summary plan descriptions  
  • Compensation and equity  
  • Talent and performance management  
  • Rewards and recognition  
  • Total rewards and benefits microsites
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