The latest from our blog
Explore insights, how-to tips, trends, and best practices from our team of internal communications experts. All our blog posts are original content written by our writers, consultants, and interns.
Is there ever a good time to think about SPDs?
Once a company’s annual benefits enrollment period ends, Benefits and HR professionals (and sometimes their Employee Communication counterparts) often find themselves reviewing and updating their summary plan descriptions – a sometimes unwelcome and tedious task. For those who need a quick definition: A summary plan description (SPD for short) is […]
2025 Benefit Trends – Part 2 Supporting Employees Through Change
Change can feel unrelenting these days, and companies are looking for ways to help employees navigate it. In part two of our benefits trends series, we explore two kinds of change—one societal and one personal—that could impact your workforce, along with the benefits emerging to address them. And, of course, […]
Our Valentine to You: Books We Love
Valentine’s Day brings to mind stories of love . . . and stories we love. It should come as no surprise that the O’Keefe Group’s communication experts love books. We love to read about subjects from food to theatre, from music to history, and more – both fiction and non-fiction. […]
2025 Benefit Trends – Part 1 Focus on the Family
Employee demand for family support continues to grow. Gen Z is entering its childbearing years and starting to experience the “sandwich generation” squeeze, amplifying the need for benefits that support better work-life integration. More than any generation before, Gen Z is likely to push employers to support them in building […]
Part 2 – Data Privacy in the Age of AI: What Communicators Can Do
The threats to data privacy in the AI era are legion. This presents a huge opportunity for communicators to demonstrate value by helping to educate employees about data security. The threats to data privacy in the AI era are legion (see Part 1 of this blog). But this creates a […]
Part 1 – Data Privacy in the Age of AI: What Communicators Should Know
With the rapid rise of advanced technologies, including artificial intelligence, the threats to data privacy have grown exponentially. Communicators need to understand these risks and their role in protecting data. January 27–31 is Data Privacy Week, an international campaign to raise awareness about the need to respect privacy and safeguard […]
Role of Inspiration in business outcomes
What’s Inspiration Got to Do with It? Whew! Is 2024 over yet? And what’s the word for 2025? Details may be unclear, but the new year promises to bring opportunities and challenges that could affect business strategy and tactics. And those changes can impact compensation (benefits, raises, bonuses, etc.). This […]
The End of the Year is Almost Here: Help Employees Maximize Their Benefits
Lots of benefits reset at the start of the year, but many employees leave money on the table because they fail to take full advantage while they can. Here are a few reminder messages to encourage folks to optimize their benefits before the year ends. Time is Running Out to […]
DEI may be down but it’s not out: What this means for communicators
The recent Supreme Court Affirmative Action decision and today’s overheated political climate, combined with the outsized power of one person’s social media platform, have landed some blows to Diversity, Equity and Inclusion (DEI) programs. Media attention has focused on companies, including John Deere, Harley Davidson, and Lowe’s, which have cut […]
Modern-Day Parenting Is Taking a Toll on Employees (and What Employers Can Do About It)
The school routine is in full swing again and chances are parents in your organization are already feeling overwhelmed. The American Psychological Association recently released some shocking statistics: The stressors of modern-day parenting prompted the U.S. Surgeon General to issue a formal advisory and call for “a fundamental shift in […]
