The latest from our blog
Explore insights, how-to tips, trends, and best practices from our team of internal communications experts. All our blog posts are original content written by our writers, consultants, and interns.
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Start AE Planning Today: Your Future Self Will Thank You
Most annual enrollments happen in the fall. So why start worrying about them in June? Here’s why. Because you spend a lot on benefits (30% of compensation), and you want employees to take advantage of and value them. Benefits are a crucial aspect of employee recruitment and retention. In fact, […]
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Tech Trends That (Might Just) Top Traditional Tools
Technology can speed up or slow down project planning, strategy development, and execution. But with so many new offerings, it can be hard to know what technology to choose for each purpose. Here’s a look at some new contenders for presentations, graphics, project management, and content development that can stand […]
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What’s up with employee unhappiness? Ways to get the sparkle back in your organization
A recent report from BambooHR delivered some sobering news: Employee happiness in the last quarter of 2023 was the lowest it’s been in four years. Gallup’s July 2023 poll also found over 80% of Americans are unhappy at work and in life. Given these statistics were collected post-pandemic, it’s definitely […]
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Storytelling: Put all the pieces in place
If you’ve ever struggled to get your point across or worried that your presentations are utterly forgettable, you’re not alone. Trying to communicate effectively can sometimes feel like a jigsaw puzzle where none of the pieces seem to fit quite right. Successful storytelling works like the puzzle’s border: It forms […]
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Make Sure Your Email Gets the Job Done
According to a 2023 study from Microsoft, office workers can spend up to 8.8 hours a week on email. Nearly everyone has an overflowing inbox, so it’s no wonder emails get quickly skimmed and sometimes even missed. Here are a few tips to make sure your emails are effective and get read. […]
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What does Gen Z want? Communicating with the newest generation in the workforce
Members of “Gen Z” (those born between the late 1990s and early 2010s) are fully wired digital natives who expect communication in their personal lives to be concise, visually appealing, and mobile-friendly. But what about workplace communication? Do those same preferences hold true, and how do members of Gen Z […]
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New Ways of Working: Observations from a Post-Pandemic World
A Conversation with Heather Maris, Senior Vice President, Human Resources, Swiss Re With the COVID-19 pandemic came a fundamental shift in how and where people do their jobs. And, while there is some debate about the benefits and drawbacks of remote work, many of the changes are here to stay: […]
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4 Ways to Create a Mental Health Communication Campaign that Sticks
Long before we ever heard the term “coronavirus,” employee mental health was declining. Now, as we enter a post-pandemic world, we’re coming to terms with how the stress, isolation, grief, burnout, and caregiving challenges experienced by employees during the pandemic have made the mental health problem that much worse. If […]
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The O’Keefe Group Receives the Prestigious Gold Quill Award of Excellence
We are honored to share that The O’Keefe Group (OKG) has received the International Association of Business Communicators (IABC) Gold Quill Award of Excellence. The Gold Quill Awards program has been recognizing and awarding excellence in strategic communications for more than 40 years. It’s acknowledged as one of the most […]
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Global Communications Projects: Secrets for Success
Congratulations! You’ve been tapped to lead communications on a large global project. This offers a world of opportunity to prove your communications chops, flex some new muscles, and even advance your career. These types of projects tend to be fast-paced with a constantly changing roadmap – but there are things […]
