The latest from our blog
Explore insights, how-to tips, trends, and best practices from our team of internal communications experts. All our blog posts are original content written by our writers, consultants, and interns.
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4 Ways to Create a Mental Health Communication Campaign that Sticks
Long before we ever heard the term “coronavirus,” employee mental health was declining. Now, as we enter a post-pandemic world, we’re coming to terms with how the stress, isolation, grief, burnout, and caregiving challenges experienced by employees during the pandemic have made the mental health problem that much worse. If […]
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The O’Keefe Group Receives the Prestigious Gold Quill Award of Excellence
We are honored to share that The O’Keefe Group (OKG) has received the International Association of Business Communicators (IABC) Gold Quill Award of Excellence. The Gold Quill Awards program has been recognizing and awarding excellence in strategic communications for more than 40 years. It’s acknowledged as one of the most […]
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Global Communications Projects: Secrets for Success
Congratulations! You’ve been tapped to lead communications on a large global project. This offers a world of opportunity to prove your communications chops, flex some new muscles, and even advance your career. These types of projects tend to be fast-paced with a constantly changing roadmap – but there are things […]
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4 Reasons AI Won’t Replace Communicators
Artificial Intelligence (AI)—specifically, the reigning AI darling ChatGPT—is everywhere. And I do mean everywhere. It’s been covered by major media and broadcast news. Many columns and explainers tell us how to use it and how creepy it can be. And then there are the gazillions of LinkedIn carousels highlighting ways […]
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Getting the Most from Pulse Surveys: Tips from Expert Communicators
Pulse surveys are a great tool for gaining insight into employee satisfaction and the employee experience. Typically just 5 to 20 questions, they tend to focus on a near-term objective or change management initiative and, unlike larger engagement surveys, are distributed multiple times per year. Pulse surveys have many benefits: […]
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The Evolution of DE&I: An Insider’s Look
Meet veteran DE&I leader and disability advocate Jim Sinocchi By now, the business case for workforce diversity, equity, and inclusion (DE&I) is clear, and DE&I is increasingly critical for recruiting and retaining workers. But what does DE&I look like from the inside? We asked Jim Sinocchi, who has spent more […]
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Communications Crystal Ball: 3 Trends to Watch in 2023
‘Tis the season for forecasting workplace trends, so we thought we’d weigh in. These three trends, in particular, could have a big impact for communicators as they manage employee attraction and retention in the coming year: There’s a perfect storm of factors coming together around dismantling college degree requirements […]
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New Year, New Opportunities to Highlight Your Benefits
The beginning of the year is a great time to make some meaningful resolutions about your benefits communications. To get started, cast your mind back at the year in the rearview mirror: Did you have regular touchpoints with employees about their benefits, or did they hear from you only during […]
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A time to celebrate, unwind and read
Some favorite books from your friends at the O’Keefe Group Everyone appreciates the gift of downtime. Our holiday wish for you is that you get some time off this December to enjoy family, friends, and a good book or two. So, rather than our usual business insights, this week we’re […]
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Hiring a Contractor? Read This First.
An interview with Communications expert Lauren LaFronz Choosing the right contractor to help with communications planning, writing, project management, and other initiatives isn’t easy. Your project’s success, and often your reputation, hinges on the contractor’s ability to consistently deliver their best work, on time and within budget. We spoke with […]
