The latest from our blog
Explore insights, how-to tips, trends, and best practices from our team of internal communications experts. All our blog posts are original content written by our writers, consultants, and interns.
-
Beyond Content Creation: 10 More Ways Communicators Can Succeed with AI (Part 2)
In Part 1 of this series, we provided five ways communicators can tap into the power of AI to refine and personalize information for their audiences. In Part 2, we share five ways AI can help communicators inform, analyze, and optimize the way they do their jobs. 6. Measuring and […]
-
Beyond Content Creation: 10 More Ways Communicators Can Succeed with AI (Part 1)
When most communicators consider using artificial intelligence, they’re almost always thinking, “All I need is a decent first draft.” Using chatbots like ChatGPT, Gemini, CoPilot, Claude, or others can certainly help overcome the dreaded “blank page,” but did you know there are other ways AI can help create more efficient, […]
-
Uncertainty is all around us. Let communication refocus the conversation.
Uncertainty. It’s sending shock waves through organizations and creating stress for employees and their families. Employees wonder: How will changes in government agencies and tariffs affect my company? My wallet? What about my job? College savings for my kids? Can I afford to retire? No one can predict the future, […]
-
Is there ever a good time to think about SPDs?
Once a company’s annual benefits enrollment period ends, Benefits and HR professionals (and sometimes their Employee Communication counterparts) often find themselves reviewing and updating their summary plan descriptions – a sometimes unwelcome and tedious task. For those who need a quick definition: A summary plan description (SPD for short) is […]
-
2025 Benefit Trends – Part 2 Supporting Employees Through Change
Change can feel unrelenting these days, and companies are looking for ways to help employees navigate it. In part two of our benefits trends series, we explore two kinds of change—one societal and one personal—that could impact your workforce, along with the benefits emerging to address them. And, of course, […]
-
Our Valentine to You: Books We Love
Valentine’s Day brings to mind stories of love . . . and stories we love. It should come as no surprise that the O’Keefe Group’s communication experts love books. We love to read about subjects from food to theatre, from music to history, and more – both fiction and non-fiction. […]
-
Role of Inspiration in business outcomes
What’s Inspiration Got to Do with It? Whew! Is 2024 over yet? And what’s the word for 2025? Details may be unclear, but the new year promises to bring opportunities and challenges that could affect business strategy and tactics. And those changes can impact compensation (benefits, raises, bonuses, etc.). This […]
-
All Politics Is Local – Like in the Cubicle Next to You
We are heading into the most contentious election we’ve seen in recent times – yes, more than 2016, worse than 2020. Identity politics have had years to take root, positions have increasingly polarized, and political discourse too often devolves into personal attacks and insults. And while politics used to be […]
-
Beyond the Nest Egg: 10 Financial Well-being Benefits That Work
As America’s “inflation era” rolls on, nearly half of Americans (47%) say money is negatively affecting their mental health – causing anxiety, stress, loss of sleep, or depression – according to Bankrate’s latest Money and Mental Health Survey. That, coupled with a PwC study indicating employees worried about finances are […]
-
The Brave New World of Workplace Texting – And How to Manage It
Instant messaging has earned its place in the workplace and – if done well – can boost efficiency, cut down on emails, and increase camaraderie. The communications team should encourage texting best practices by creating and enforcing ground rules. —— 6:50 am 12:07 pm * Translation at end of article […]
