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The latest from our blog

Explore insights, how-to tips, trends, and best practices from our team of internal communications experts. All our blog posts are original content written by our writers, consultants, and interns.


Do your employee benefits align with your company’s values?

Do your employee benefits align with your company’s values?

Employee benefits can be seen as a window into an organization’s values. As workers continue to reckon with what’s important to them in life and in a job, offering benefits that are in tune with their needs is crucial for retaining current employees and attracting new ones. For employers, demonstrating […]


Why Communicators Are Still Feeling Burned Out + What You Can Do About It

Why Communicators Are Still Feeling Burned Out + What You Can Do About It

These days, workers in every field are experiencing an uptick in stress and burnout – and internal communicators are no exception. Since the beginning of the pandemic, communicators have been faced with an almost daily onslaught of new challenges and commitments. These challenges continue to take their toll on communicators’ […]


Not Feeling the Hybrid Vibe Yet? Here’s How to Get Into the Zone.

Not Feeling the Hybrid Vibe Yet? Here’s How to Get Into the Zone.

Hybrid work was a necessary response for many businesses during the pandemic and the fact is that in a post-pandemic world, hybrid is the new normal. In September a new wave of employees began commuting back into the office. We saw evidence of the change in Zoom meetings, where office […]


Help Your Managers Master These Three Essential Skills

Help Your Managers Master These Three Essential Skills

The relationship between a manager and an employee looks a lot different these days. Before the pandemic, the idea of asking employees what was happening in their lives outside of work wasn’t considered appropriate for the workplace, and it might even have been frowned upon by Human Resources. Times have […]


Six Steps to Level Up Your Benefits Enrollment Communications

Six Steps to Level Up Your Benefits Enrollment Communications

If you’re a Human Resources communicator, you’re probably knee-deep in planning for Benefits Annual Enrollment right now. It’s a busy time of year for HR teams because this is your annual opportunity to make a splash. Now is the time to not only help employees make informed decisions, but to […]


Tackling A Graphic Design Project?

Tackling A Graphic Design Project?

Here’s How to Avoid Pitfalls & Keeps Costs Down In our hyper-visual world, good design is critical. An infographic, benefits guide, or important presentation will get far more attention if it’s clean, attractive and easy to navigate. This requires a talented designer, of course. But like any project, it also involves […]


3 Reasons Why Storytelling Is So Right, Right Now (part 1)

3 Reasons Why Storytelling Is So Right, Right Now (part 1)

A few of us at The O’Keefe Group were talking about the ongoing challenges of managing work with kids at home, and one colleague shared that she had been struggling to get her 9-year-old daughter Sofie to do her reading assignments each day. She was also worried about her Aunt […]

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