The latest from our blog

Explore insights, how-to tips, trends, and best practices from our team of internal communications experts. All our blog posts are original content written by our writers, consultants, and interns.


  • For Valentine’s Day (and Every Day)… A Reminder to K.I.S.S.

    We’re all familiar with the concept of K.I.S.S. – Keep It Simple Stupid (or more politely, Keep It Short and Simple). We could add yet another variation: Keep It Short and Scannable. Information overload is relentless, with another whole set of messaging around the pandemic and its effect on the […]


  • 3 Reasons Why Storytelling Is So Right, Right Now (part 1)

    A few of us at The O’Keefe Group were talking about the ongoing challenges of managing work with kids at home, and one colleague shared that she had been struggling to get her 9-year-old daughter Sofie to do her reading assignments each day. She was also worried about her Aunt […]

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