The latest from our blog

Explore insights, how-to tips, trends, and best practices from our team of internal communications experts. All our blog posts are original content written by our writers, consultants, and interns.


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    Why employees resist HR changes (and what you can do about it)

    Organizational change is a constant these days, and no part of any organization is immune. But HR change may be the one that affects employees most directly. So these types of changes (from self-service technologies to new Total Rewards packages or different reporting structures) can make it especially hard to […]


  • Shaun McMillan headshot

    Change management meets AI: How to make it work

    Artificial Intelligence is reshaping how organizations operate, communicate, and adapt—often faster than traditional change management frameworks can handle. In our June 2024 conversation, Shaun McMillan, an independent consultant who has spearheaded change initiatives at several global pharmaceutical companies, described the key ingredients for successful partnerships between change management and communications […]


  • group of young business people having fun, relaxing and working in creative room space at modern startup office

    Is grammar dead? How Gen Z communication is changing the workplace

    For decades, professional communication followed a familiar script: polite greeting, proper punctuation, tidy sign-off. Grammar wasn’t just correctness. It signaled credibility, care, and respect. Then came Slack. Today, a perfectly acceptable workplace message might read: “got it will review” No caps. No period. No pleasantries. Just… efficiency. For many Gen […]


  • In change communication, middle managers can be the bridge

    How many emails did you delete today without opening? In a world of overflowing inboxes and nonstop notifications, most messages barely register. But when an email comes from someone you know and trust, you’re much more likely to open it. Recognition builds engagement. That simple truth has big implications for […]


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    AI is tech, adoption is human: Four pillars of a successful communication strategy

    AI implementations are among the most challenging initiatives organizations face today. The technology evolves quickly, expectations are high, and leaders are under pressure to deliver results fast. While AI tools promise significant productivity gains, many organizations struggle to move beyond rollout to meaningful, sustained use. Reimagining how we work The […]


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    Meet the AI-ttitudes: 7 coworkers on a spectrum from panic to power users

    Chances are you’ve met these characters (or maybe you’re one of them). As AI tools flood the workspace, employees are reacting in wildly different ways. The O’Keefe Group knows that “AI-ttitudes” can often be a stumbling block for AI adoption, and we know what strategies work to turn resistance into buy-in. […]


  • Uncertainty is all around us. Let communication refocus the conversation.

    Uncertainty. It’s sending shock waves through organizations and creating stress for employees and their families. Employees wonder: How will changes in government agencies and tariffs affect my company? My wallet? What about my job? College savings for my kids? Can I afford to retire? No one can predict the future, […]


  • 2025 Benefit Trends – Part 2 Supporting Employees Through Change

    Change can feel unrelenting these days, and companies are looking for ways to help employees navigate it. In part two of our benefits trends series, we explore two kinds of change—one societal and one personal—that could impact your workforce, along with the benefits emerging to address them. And, of course, […]


  • All Politics Is Local – Like in the Cubicle Next to You

    We are heading into the most contentious election we’ve seen in recent times – yes, more than 2016, worse than 2020. Identity politics have had years to take root, positions have increasingly polarized, and political discourse too often devolves into personal attacks and insults. And while politics used to be […]


  • Collaborating for Impact: How Change Management and Communication Can Partner for Success

    Change is constant. Change can be difficult. And change demands highly effective communication. There’s a natural interdependency between change management and employee communications – but it’s not always an easy relationship. We spoke with Shaun McMillan, a change management professional who has worked with Johnson & Johnson, Kenvue, and other […]

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