The latest from our blog
Explore insights, how-to tips, trends, and best practices from our team of internal communications experts. All our blog posts are original content written by our writers, consultants, and interns.
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AI Doesn’t Replace Experts. It Proves They Still Matter.
Ford just spent three years and billions of dollars learning a lesson the hard way. The automaker bet big on AI for vehicle design and quality control and jettisoned experienced engineers in the process. The result? A quality crisis. So Ford brought back 350 veteran engineers, the ones it calls “gray beards,” to fix what…
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No more one-hit wonders: Why change communication needs “surround sound”
Let’s be honest: Relying on one or two communication channels when you have an important message to deliver is like singing karaoke once and expecting a Grammy. In today’s workplace, where attention spans compete with back-to-back meetings and TikTok videos, you need to ensure that critical messages cut through the clutter. A complex process change…
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Branding is Culture Made Visible: A Communicator’s Playbook
Corporate branding is typically viewed as outward facing, but its impact inside the organization is just as important. And when an organization rebrands, the employee communications team plays a key role: ensuring that all internal communications reflect the new brand, providing guidance to other departments and agency partners, and serving as role models for the…
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Power up your IT communications
Scheduled or unexpected system outages. New technology launches. Enterprise-wide software upgrades. Employees using AI in the workplace. Data breaches. There are lots of reasons for communicating about IT. How these messages are delivered can affect adoption rates, productivity, employee trust, and privacy protections. You’ll need to translate complex technical information into clear, concise, actionable content…
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5 Ways to Guarantee Your Email Doesn’t Get Read
Texting, Slacking and Chat are great for speedy messaging, but email is still one of the most powerful tools we have. It’s also one of the easiest ways to get ignored. In fact, a recent poll found that 60.8% of employees ignore emails at work. Want to make sure your email never gets read? Follow…
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Beyond Content Creation: 10 More Ways Communicators Can Succeed with AI (Part 2)
In Part 1 of this series, we provided five ways communicators can tap into the power of AI to refine and personalize information for their audiences. In Part 2, we share five ways AI can help communicators inform, analyze, and optimize the way they do their jobs. 6. Measuring and analyzing sentiment AI tools and…
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Beyond Content Creation: 10 More Ways Communicators Can Succeed with AI (Part 1)
When most communicators consider using artificial intelligence, they’re almost always thinking, “All I need is a decent first draft.” Using chatbots like ChatGPT, Gemini, CoPilot, Claude, or others can certainly help overcome the dreaded “blank page,” but did you know there are other ways AI can help create more efficient, engaging, and effective workplace communications?…
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Short Videos: Your Secret Weapon for Effective Communication
TikTok. Instagram and Facebook Reels. YouTube Shorts. These popular short-form video platforms make it easy to inform, entertain, educate, and inspire audiences whose attention spans keep getting shorter. But it’s not just teenagers watching trendy dance routines. Your company’s employees, too, are part of the video-as-information age, making-short-form video an effective medium to energize communication,…
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Part 2 – Data Privacy in the Age of AI: What Communicators Can Do
The threats to data privacy in the AI era are legion. This presents a huge opportunity for communicators to demonstrate value by helping to educate employees about data security. The threats to data privacy in the AI era are legion (see Part 1 of this blog). But this creates a huge opportunity for communicators to…
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Part 1 – Data Privacy in the Age of AI: What Communicators Should Know
With the rapid rise of advanced technologies, including artificial intelligence, the threats to data privacy have grown exponentially. Communicators need to understand these risks and their role in protecting data. January 27–31 is Data Privacy Week, an international campaign to raise awareness about the need to respect privacy and safeguard data. But whether or not…
