The latest from our blog
Explore insights, how-to tips, trends, and best practices from our team of internal communications experts. All our blog posts are original content written by our writers, consultants, and interns.
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Why employees resist HR changes (and what you can do about it)
Organizational change is a constant these days, and no part of any organization is immune. But HR change may be the one that affects employees most directly. So these types of changes (from self-service technologies to new Total Rewards packages or different reporting structures) can make it especially hard to […]
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In change communication, middle managers can be the bridge
How many emails did you delete today without opening? In a world of overflowing inboxes and nonstop notifications, most messages barely register. But when an email comes from someone you know and trust, you’re much more likely to open it. Recognition builds engagement. That simple truth has big implications for […]
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SPDs: Trending in the right direction
Summary Plan Descriptions (SPDs) have stepped out of the shadows. Once viewed as purely compliance documents, they’re now a core part of effective benefits communication. Today’s best SPDs mirror the look and feel of other benefit materials, prioritize clarity, embrace digital accessibility, and integrate innovative approaches, such as “wrap SPDs.” […]
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AI is tech, adoption is human: Four pillars of a successful communication strategy
AI implementations are among the most challenging initiatives organizations face today. The technology evolves quickly, expectations are high, and leaders are under pressure to deliver results fast. While AI tools promise significant productivity gains, many organizations struggle to move beyond rollout to meaningful, sustained use. Reimagining how we work The […]
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Money matters: Financial wellness for young employees
If only our math textbooks had included chapters on “Paying Down Debt” or “Advice for First-time Home Buyers” or “How to Save for Retirement.” But the reality is most of us didn’t learn about these things in school. For many early-career professionals, that first full-time paycheck is both exciting and […]
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Meet the AI-ttitudes: 7 coworkers on a spectrum from panic to power users
Chances are you’ve met these characters (or maybe you’re one of them). As AI tools flood the workspace, employees are reacting in wildly different ways. The O’Keefe Group knows that “AI-ttitudes” can often be a stumbling block for AI adoption, and we know what strategies work to turn resistance into buy-in. […]
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Tricks, Treats, and Cyber Threats: Make Security Awareness Less Scary
October isn’t just about pumpkin spiced lattes and scrambling for last-minute Halloween costumes. It’s also Cybersecurity Awareness Month. The cost of cybercrime worldwide in 2025 is estimated to be $10.5 trillion. And virtually all employees with a computer are the targets. One careless click on a credible-looking email and suddenly […]
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No more one-hit wonders: Why change communication needs “surround sound”
Let’s be honest: Relying on one or two communication channels when you have an important message to deliver is like singing karaoke once and expecting a Grammy. In today’s workplace, where attention spans compete with back-to-back meetings and TikTok videos, you need to ensure that critical messages cut through the […]
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One time. Each year. Make your annual enrollment communications count.
Is June too early to plan for annual enrollment? Not at all You only get one chance each year to tell your whole benefits story. Annual enrollment isn’t just about health and wellness benefits. Use this opportunity to champion the entire benefits program – including retirement, well-being, and voluntary programs. […]
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Part 1 – Data Privacy in the Age of AI: What Communicators Should Know
With the rapid rise of advanced technologies, including artificial intelligence, the threats to data privacy have grown exponentially. Communicators need to understand these risks and their role in protecting data. January 27–31 is Data Privacy Week, an international campaign to raise awareness about the need to respect privacy and safeguard […]
