The latest from our blog
Explore insights, how-to tips, trends, and best practices from our team of internal communications experts. All our blog posts are original content written by our writers, consultants, and interns.
Walk the talk on workplace well-being
The pandemic helped employers better appreciate the link between employee well-being, engagement, and productivity. So over the past few years, employers have boosted well-being offerings in a big way. But all the benefits in the world can’t erase what is fundamentally the biggest influence on employee happiness and well-being—and that […]
Make Sure Your Email Gets the Job Done
According to a 2023 study from Microsoft, office workers can spend up to 8.8 hours a week on email. Nearly everyone has an overflowing inbox, so it’s no wonder emails get quickly skimmed and sometimes even missed. Here are a few tips to make sure your emails are effective and get read. […]
Do your employee benefits align with your company’s values?
Employee benefits can be seen as a window into an organization’s values. As workers continue to reckon with what’s important to them in life and in a job, offering benefits that are in tune with their needs is crucial for retaining current employees and attracting new ones. For employers, demonstrating […]
New Ways of Working: Observations from a Post-Pandemic World
A Conversation with Heather Maris, Senior Vice President, Human Resources, Swiss Re With the COVID-19 pandemic came a fundamental shift in how and where people do their jobs. And, while there is some debate about the benefits and drawbacks of remote work, many of the changes are here to stay: […]
4 Ways to Create a Mental Health Communication Campaign that Sticks
Long before we ever heard the term “coronavirus,” employee mental health was declining. Now, as we enter a post-pandemic world, we’re coming to terms with how the stress, isolation, grief, burnout, and caregiving challenges experienced by employees during the pandemic have made the mental health problem that much worse. If […]
The O’Keefe Group Receives the Prestigious Gold Quill Award of Excellence
We are honored to share that The O’Keefe Group (OKG) has received the International Association of Business Communicators (IABC) Gold Quill Award of Excellence. The Gold Quill Awards program has been recognizing and awarding excellence in strategic communications for more than 40 years. It’s acknowledged as one of the most […]
Global Communications Projects: Secrets for Success
Congratulations! You’ve been tapped to lead communications on a large global project. This offers a world of opportunity to prove your communications chops, flex some new muscles, and even advance your career. These types of projects tend to be fast-paced with a constantly changing roadmap – but there are things […]
4 Reasons AI Won’t Replace Communicators
Artificial Intelligence (AI)—specifically, the reigning AI darling ChatGPT—is everywhere. And I do mean everywhere. It’s been covered by major media and broadcast news. Many columns and explainers tell us how to use it and how creepy it can be. And then there are the gazillions of LinkedIn carousels highlighting ways […]
Getting the Most from Pulse Surveys: Tips from Expert Communicators
Pulse surveys are a great tool for gaining insight into employee satisfaction and the employee experience. Typically just 5 to 20 questions, they tend to focus on a near-term objective or change management initiative and, unlike larger engagement surveys, are distributed multiple times per year. Pulse surveys have many benefits: […]
The Evolution of DE&I: An Insider’s Look
Meet veteran DE&I leader and disability advocate Jim Sinocchi By now, the business case for workforce diversity, equity, and inclusion (DE&I) is clear, and DE&I is increasingly critical for recruiting and retaining workers. But what does DE&I look like from the inside? We asked Jim Sinocchi, who has spent more […]
