The latest from our blog

Explore insights, how-to tips, trends, and best practices from our team of internal communications experts. All our blog posts are original content written by our writers, consultants, and interns.


  • Young woman with mobile phone and credit card in hand.

    Money matters: Financial wellness for young employees

    If only our math textbooks had included chapters on “Paying Down Debt” or “Advice for First-time Home Buyers” or “How to Save for Retirement.” But the reality is most of us didn’t learn about these things in school. For many early-career professionals, that first full-time paycheck is both exciting and […]


  • laptop keyboard with glowing blue "AI" key

    Meet the AI-ttitudes: 7 coworkers on a spectrum from panic to power users

    Chances are you’ve met these characters (or maybe you’re one of them). As AI tools flood the workspace, employees are reacting in wildly different ways. The O’Keefe Group knows that “AI-ttitudes” can often be a stumbling block for AI adoption, and we know what strategies work to turn resistance into buy-in. […]


  • Beyond Three Days: How Modern Employers Are Rethinking Grief Support

    When my spousal equivalent died five years ago, I was already on a three-month sabbatical from my job. I didn’t have to ask for bereavement leave or explain my situation to HR or my boss. But most workers are not in a comparable situation. Traditionally, many U.S. employers offer just […]


  • No more one-hit wonders: Why change communication needs “surround sound”

    Let’s be honest: Relying on one or two communication channels when you have an important message to deliver is like singing karaoke once and expecting a Grammy. In today’s workplace, where attention spans compete with back-to-back meetings and TikTok videos, you need to ensure that critical messages cut through the […]


  • Vacation spots we know and love

    At OKG, we appreciate the value of recharging, resetting and making room for quality “us” time. It’s a foundational part of our business culture and ethos. Whether relaxing on a sun-soaked beach, exploring a vibrant city, or escaping on a quiet mountain hike, our team has some favorite spots that […]


  • One time. Each year. Make your annual enrollment communications count.

    Is June too early to plan for annual enrollment? Not at all You only get one chance each year to tell your whole benefits story. Annual enrollment isn’t just about health and wellness benefits. Use this opportunity to champion the entire benefits program – including retirement, well-being, and voluntary programs. […]


  • Is there ever a good time to think about SPDs?

    Once a company’s annual benefits enrollment period ends, Benefits and HR professionals (and sometimes their Employee Communication counterparts) often find themselves reviewing and updating their summary plan descriptions – a sometimes unwelcome and tedious task. For those who need a quick definition: A summary plan description (SPD for short) is […]


  • 2025 Benefit Trends – Part 2 Supporting Employees Through Change

    Change can feel unrelenting these days, and companies are looking for ways to help employees navigate it. In part two of our benefits trends series, we explore two kinds of change—one societal and one personal—that could impact your workforce, along with the benefits emerging to address them. And, of course, […]


  • 2025 Benefit Trends – Part 1 Focus on the Family

    Employee demand for family support continues to grow. Gen Z is entering its childbearing years and starting to experience the “sandwich generation” squeeze, amplifying the need for benefits that support better work-life integration. More than any generation before, Gen Z is likely to push employers to support them in building […]


  • Role of Inspiration in business outcomes

    What’s Inspiration Got to Do with It? Whew! Is 2024 over yet? And what’s the word for 2025? Details may be unclear, but the new year promises to bring opportunities and challenges that could affect business strategy and tactics. And those changes can impact compensation (benefits, raises, bonuses, etc.). This […]

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