The latest from our blog
Explore insights, how-to tips, trends, and best practices from our team of internal communications experts. All our blog posts are original content written by our writers, consultants, and interns.
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The Evolution of DE&I: An Insider’s Look
Meet veteran DE&I leader and disability advocate Jim Sinocchi By now, the business case for workforce diversity, equity, and inclusion (DE&I) is clear, and DE&I is increasingly critical for recruiting and retaining workers. But what does DE&I look like from the inside? We asked Jim Sinocchi, who has spent more […]
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Communications Crystal Ball: 3 Trends to Watch in 2023
‘Tis the season for forecasting workplace trends, so we thought we’d weigh in. These three trends, in particular, could have a big impact for communicators as they manage employee attraction and retention in the coming year: There’s a perfect storm of factors coming together around dismantling college degree requirements […]
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New Year, New Opportunities to Highlight Your Benefits
The beginning of the year is a great time to make some meaningful resolutions about your benefits communications. To get started, cast your mind back at the year in the rearview mirror: Did you have regular touchpoints with employees about their benefits, or did they hear from you only during […]
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A time to celebrate, unwind and read
Some favorite books from your friends at the O’Keefe Group Everyone appreciates the gift of downtime. Our holiday wish for you is that you get some time off this December to enjoy family, friends, and a good book or two. So, rather than our usual business insights, this week we’re […]
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Hiring a Contractor? Read This First.
An interview with Communications expert Lauren LaFronz Choosing the right contractor to help with communications planning, writing, project management, and other initiatives isn’t easy. Your project’s success, and often your reputation, hinges on the contractor’s ability to consistently deliver their best work, on time and within budget. We spoke with […]
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Getting from “Someday” to “Today” — Encouraging Younger Employees to Save for Retirement
Long-term goal setting is tough for anyone but that’s especially true for the youngest employees in our organizations. Reports vary on average savings rates for young employees – from 7% to 14% depending on your source – but the bigger picture is clear: by and large, Americans aren’t on track […]
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2023 Annual Enrollment: Consider These Enhancements to Shore Up Attraction and Retention
Annual enrollment for 2023 employee benefits is right around the corner. This year, as businesses continue to grapple with labor shortages, retention issues, and a burned-out, disengaged workforce, it’s more important than ever to offer a benefits package that meets employees’ needs across all aspects of their well-being. After a […]
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Q&A with TIAA: How One Fortune 500 Company Is Keeping Employees Engaged During Turbulent Times
The ongoing pandemic, economic and social turmoil, and the shift to hybrid work environments are all pushing us to seek meaningful connections in the workplace. Recently, we sat down with Michelle Richitelli, Senior Vice President of Internal Communications at TIAA, to learn about how one Fortune 500 company is […]
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5 Content and Design Hacks That Will Make Your Message Stand Out
Information overload bogging you down? You’re not alone. That’s why, if you want your own communications to make an impact, you need to connect with your readers. That means creating concise, jargon-free, and actionable copy, whether you’re writing an email, a presentation, a newsletter or a social post. And the […]
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3 Ways to Promote Better Mental Health in the Workplace
The state of our collective mental health is not good. People across the U.S. were struggling with mental health concerns before the pandemic, but the isolation, uncertainty, economic instability, and fear we’ve all experienced have brought the issue to the forefront. Employees naturally bring the stressors of life into the […]
