Blog

The latest from our blog

Explore insights, how-to tips, trends, and best practices from our team of internal communications experts. All our blog posts are original content written by our writers, consultants, and interns.


Hiring an Agency? Advice from our Panel of Experts

Hiring an Agency? Advice from our Panel of Experts

Working with an agency is like any relationship: It takes time and work and good communication. When the relationship is successful, life is better. But what are the keys to success? Our panel of experts weighed in. Julia is a communications leader at a Fortune 100 health care company. Lenny […]


Collaborating for Impact: How Change Management and Communication Can Partner for Success

Collaborating for Impact: How Change Management and Communication Can Partner for Success

Change is constant. Change can be difficult. And change demands highly effective communication. There’s a natural interdependency between change management and employee communications – but it’s not always an easy relationship. We spoke with Shaun McMillan, a change management professional who has worked with Johnson & Johnson, Kenvue, and other […]


Global Communications Projects: Secrets for Success

Global Communications Projects: Secrets for Success

Congratulations! You’ve been tapped to lead communications on a large global project. This offers a world of opportunity to prove your communications chops, flex some new muscles, and even advance your career. These types of projects tend to be fast-paced with a constantly changing roadmap – but there are things […]


Don’t Let Progress Blockers Block Your Progress

Don’t Let Progress Blockers Block Your Progress

How to keep difficult colleagues from derailing your communication project You’re working on a benefits enrollment guide, an annual report, a new program rollout – or any communications project that needs input from multiple stakeholders. How do you manage recalcitrant reviewers? Whether it’s Negative Nellie, Harry the Hippo, Literary Lucy, […]


Hiring a Contractor? Read This First.

Hiring a Contractor? Read This First.

An interview with Communications expert Lauren LaFronz Choosing the right contractor to help with communications planning, writing, project management, and other initiatives isn’t easy. Your project’s success, and often your reputation, hinges on the contractor’s ability to consistently deliver their best work, on time and within budget. We spoke with […]


We Have Something to Celebrate!

We Have Something to Celebrate!

We’re Officially a Certified Women Owned Business Not much to celebrate these days? Yup, right there with you. But we are excited to share that The O’Keefe Group is now certified as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC)! This certification underscores The O’Keefe […]


In This Moment: Looking Ahead to 2021 Benefits Annual Enrollment

In This Moment: Looking Ahead to 2021 Benefits Annual Enrollment

By Oonagh Power Head of Editorial Services & Senior Communication Consultant Raise your hand if you’re done with 2020! Yep, thought so. Although we’ve all been navigating these tumultuous times in different ways, we do have at least one shared experience: 2020 has forced everyone out of their comfort zone. […]


The Shocking Stats: Introducing The O’Keefe Group Benefits Bootcamp

The Shocking Stats: Introducing The O’Keefe Group Benefits Bootcamp

Do your employees fully understand their benefits? Do they know which plans will work best for them each year? Do they appreciate your company’s investment in their benefits? If the answer to any of these questions is no, you’re not alone. Check out this infographic for the shocking stats. Introducing […]


3 Reasons Why Storytelling Is So Right, Right Now (part 1)

3 Reasons Why Storytelling Is So Right, Right Now (part 1)

A few of us at The O’Keefe Group were talking about the ongoing challenges of managing work with kids at home, and one colleague shared that she had been struggling to get her 9-year-old daughter Sofie to do her reading assignments each day. She was also worried about her Aunt […]


3 Reasons Why Storytelling Is So Right, Right Now (part 2)

3 Reasons Why Storytelling Is So Right, Right Now (part 2)

By Danielle Foley Senior Communication Consultant In part 1 of this blog series, we explained how leaders can use storytelling to help build trust during an uncertain time. In this installment, we discuss how storytelling—in particular stories about the organization’s purpose, mission, and good deeds—can create organizational goodwill that will […]

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