The latest from our blog
Explore insights, how-to tips, trends, and best practices from our team of internal communications experts. All our blog posts are original content written by our writers, consultants, and interns.
5 Reasons Why Storytelling Works at Work
By Laura Singer, Senior Communication Consultant True story: Once there was a leadership team for a support function in a large global corporation. All the members were asked to create a story that communicated the value their work brought to the enterprise. But all came up short. Their stories lacked […]
For Valentine’s Day (and Every Day)… A Reminder to K.I.S.S.
We’re all familiar with the concept of K.I.S.S. – Keep It Simple Stupid (or more politely, Keep It Short and Simple). We could add yet another variation: Keep It Short and Scannable. Information overload is relentless, with another whole set of messaging around the pandemic and its effect on the […]
Can You Pay Attention Longer Than A Goldfish?
Communication Tips to Get Your Employees to Take Action By CB Morris, Senior Communication Consultant The coronavirus pandemic continues to provide employees with countless distractions that tax their already brief attention spans. Research before the pandemic had human attention span at 8 seconds – which is less than the attention […]
DE&I: The Power of Employees to Drive Change
By Cathleen Donnelly, Senior Communication Consultant The global reckoning on race has generated soul-searching in boardrooms, in Human Resources and Corporate Communications, and among employees. According to recent research from The Conference Board, employees across all generations – Millennials, Gen-Xers and Baby Boomers – now rank racism and gender inequity […]
We Have Something to Celebrate!
We’re Officially a Certified Women Owned Business Not much to celebrate these days? Yup, right there with you. But we are excited to share that The O’Keefe Group is now certified as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC)! This certification underscores The O’Keefe […]
In This Moment: Looking Ahead to 2021 Benefits Annual Enrollment
By Oonagh Power Head of Editorial Services & Senior Communication Consultant Raise your hand if you’re done with 2020! Yep, thought so. Although we’ve all been navigating these tumultuous times in different ways, we do have at least one shared experience: 2020 has forced everyone out of their comfort zone. […]
The Shocking Stats: Introducing The O’Keefe Group Benefits Bootcamp
Do your employees fully understand their benefits? Do they know which plans will work best for them each year? Do they appreciate your company’s investment in their benefits? If the answer to any of these questions is no, you’re not alone. Check out this infographic for the shocking stats. Introducing […]
3 Reasons Why Storytelling Is So Right, Right Now (part 1)
A few of us at The O’Keefe Group were talking about the ongoing challenges of managing work with kids at home, and one colleague shared that she had been struggling to get her 9-year-old daughter Sofie to do her reading assignments each day. She was also worried about her Aunt […]
3 Reasons Why Storytelling Is So Right, Right Now (part 2)
By Danielle Foley Senior Communication Consultant In part 1 of this blog series, we explained how leaders can use storytelling to help build trust during an uncertain time. In this installment, we discuss how storytelling—in particular stories about the organization’s purpose, mission, and good deeds—can create organizational goodwill that will […]
3 Reasons Why Storytelling Is So Right, Right Now (part 3)
By Danielle Foley Senior Communication Consultant In the first two parts of this blog series, we shared how storytelling can help leaders create trust and inspire organizational goodwill. In this final installment, we share how storytelling can get us through a difficult time when we need to adapt quickly to […]
