We are honored to share that The O’Keefe Group (OKG) has received the International Association of Business Communicators (IABC) Gold Quill Award of Excellence.
The Gold Quill Awards program has been recognizing and awarding excellence in strategic communications for more than 40 years. It’s acknowledged as one of the most prestigious industry awards programs, and is focused on identifying “the best of the best” communication efforts in the world. OKG received the award for a mental health communications campaign created for United Rentals, the world’s largest equipment rental company.
United Rentals engaged OKG to develop a global campaign to raise mental health awareness, destigmatize mental health in the workplace, and increase utilization of the employee and family assistance program (EFAP). The award-winning campaign, developed with creative partner Taylor Design, was called “Getting Help is a Sign of Strength,” and launched last year during Mental Health Awareness Month.
The campaign met or exceeded all objectives using a variety of communication channels and tactics to reach United Rentals’ predominantly male employee demographic.
“We’re truly thrilled to be part of such a distinguished group of winners,” says OKG founder Teryl O’Keefe. “Mental health is a critical issue for employers today, and it’s extremely gratifying that our team was recognized for the success of this campaign.”
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